India is going through rapid demographic, environmental and nutritional challenges. While the country has progressed in different facets of economic and social factors, it still faces the colossal nutritional challenge of reducing the ‘Triple Burden of Malnutrition’ across all levels of civil society. This puts the focus back on food systems to improve the overall delivery in terms of providing access to food, as well as ensuring nutrition security in the most sustainable manner.
At ITC, it has been a constant endeavor to support the national nutritional and health priorities emanating out of India’s commitments towards the UN Sustainable Development Goals (SDG) for 2030, and Mission Poshan 2.0. Under the thought leadership of “Nutrition for Nation”, ITC Foods Business Division developed a 4-pillar model that uniquely combines the strategic commitments to deliver on its nutrition strategy – Help India Eat Better. The model is based on strategic and value-based deliverables.
This approach is deeply embedded into the core business strategy, and is reflected in the Company’s key initiatives that include critical stakeholders across various platforms, policies and commitments. Being a responsible leader in this space, ITC believes in supporting the Nation’s vision of health and nutrition, and the potential impact it can have at large.
Millets are an integral aspect of ITC’s nutrition strategy –
