2023 has been declared as the International Year of Millets, a movement spearheaded by the Hon’ble Prime Minister.

ITC is committed to Help India Eat Better. To serve its consumers and stay true to its mission, the company has put millets at the heart of its health offerings. This initiative is aligned with our credo of Nation First: Sab Saath Badhein. This is also in consonance with the Government of India’s overall focus on nutrition and its Seven Sutras to celebrate the magical golden grain in the International Year of Millets.

Recognising that millets are climate resilient and nutritionally superior and are critical for ensuring both food and nutrition security, ITC Mission Millets has adopted a 3-pillar model that encompasses development of a good for your portfolio, implementation of sustainable farming systems and enhancing consumer awareness to adopt millets as part of everyday diet. The wellness-focused delicious packaged food products, curated millet-based recipes available on ITC’s cloud kitchens and culinary delights with Millets specially crafted by the expert Chefs at ITC Hotels present an appetizing choice to enhance consumption.

Witness the visionary global initiative, Mission Millets, powered by India’s pride and embraced by ITC’s unwavering dedication. ITC, through its hotels, packaged food, and agri business, champions this mission passionately. In collaboration with India Post, we unveil a special postage stamp, a cherished keepsake immortalizing this historic mission. Embracing the digital era, we transcend boundaries by transforming this stamp into an exclusive Mission Millets Digital Collectible Stamp. As Millet Warriors, you now have the incredible opportunity to own this digital masterpiece. This Digital Collectible Stamp’s intrinsic pride value aims to ignite a positive domino effect amongst people, raising the awareness about millet-based products and this noble initiative.

The challenge about millets is that people don’t know what to do with it. Here comes ITC Hotel Chefs presenting their exquisite millet-based culinary delights, gamified to engage and educate, as recipes is one of the most loved spaces in India. In the game discover the ingredients, unravel millets’ cascading benefits, and unlock the secrets of incorporating millets into your daily life.

A Digital Collectible Stamp is a digital asset that represents ownership or proof of authenticity of a unique item or piece of content, such as artwork, collectibles, or in our case, the Mission Millets Digital Collectible Stamp.

To win the Mission Millets Digital Collectible Stamp, participate in the Mission Millets initiative, take the pledge, and engage in the Millet Masterchef game. By completing the game and sharing your winning screen on social media, you stand a chance to be selected as a proud owner of the exclusive Mission Millets Digital Collectible Stamp.

No, the Mission Millets Digital Collectible Stamp is not available for purchase. It is exclusively awarded to Millet Warriors who actively participate in the Mission Millets initiative and showcase their commitment to the cause.

The Mission Millets Digital Collectible Stamp is a digital masterpiece and a symbol of your dedication to the Mission Millets cause. You can proudly display it in your digital collection, share it on social media to inspire others, and be part of a community of like-minded individuals who support millet advocacy.

A: As the owner of the Mission Millets Digital Collectible Stamp, you have the freedom to decide what you want to do with it. You can choose to keep it as a cherished digital asset or explore opportunities to sell or trade it with other collectors who share a passion for Digital Collectible Stamps and millet advocacy. However the Digital Collectible Stamp has no monetary value assigned to it from the organisation.

The Mission Millets Digital Collectible Stamp represents a tangible connection to the Mission Millets cause. By owning the Digital Collectible Stamp, you become an ambassador for millet advocacy, spreading awareness about the benefits of millets and the positive impact of the initiative. Your ownership of the Digital Collectible Stamp contributes to the overall mission of creating a sustainable future for farmers, the planet, and generations to come.